The Biggest Gambling Affiliate Companies

Published on 28 Sep 2018 by Mason Jones
The Biggest Gambling Affiliate Companies

Despite the challenges faced by online gambling in recent years because of the ever-changing landscape of regulation and compliance, many gambling affiliate companies continue to make a large profit, sending thousands of players to legitimate casinos and betting websites across the World Wide Web.

Here is our rundown of five of the biggest gambling affiliate companies. Some of these companies drive not just paying players to premiere casino properties offering no deposit bonus codes , but also develop technologies and software for better gaming and gambling on the Internet.



XLMedia is a lead marketing company that is publicly traded under LON:XLM. XLMedia operates across multiple vertical industries from personal finance to online gambling. This company's main expertise is creating high-value leads for Web properties, and it utilizes performance-based payment models for its clients. It is engaged in three specific activities: publishing, media buying, and partner networking.

To date, XLMedia has 2,300 websites online, all rich with content, and all generating leads for the company's partners. Topics under the company's belt include personal finance, cyber security, and online gaming. XLMedia is also responsible for running simultaneous commercial campaigns across the Web, using models like paid search and advertising on social media platforms.

All these campaigns are self-funded and run all at the same time. XLMedia's 2017 financial report values the company at $137.6 million. This publicly traded company is currently offering 220,352,402 ordinary shares. Current investors with large points of ordinary shares include SYZ & CO Asset Management LLP, Janus Henderson Investors, Swedbank Robur Fonder AB, Santander Asset Management UK, and Hargreaves Lansdown Asset Management Limited.

Only 4.33% of publicly traded shares of this company are not in public hands. XLMedia has the following mergers and acquisitions from 2017 to 2018: Finnish Network (2018), Money Under 30 (2017), Secure Thoughts (2017), Ponturi Bune (2017), ClicksMob (2017) and GreedyRates.Ca (2017).


Raketech Group Holding p.l.c.

Raketech Group Holding p.l.c. is a large affiliate marketing company that operates from Malta. Founded in 2010, the company currently hires 92 employees and has offices in various countries from Malta to Sweden. Raketech owns various top-notch Web properties that constitute the cream of its presence on the Internet. is a website that compares online casinos and reveals bonuses to players, so they can make better decisions when selecting online casinos. The website also offers comparisons of offers and special bonuses for different casino platforms. is more focused on content distribution and produces news and other content for bettors around the world. Raketech is engaged in multiple verticals from search engine optimization to social media campaigning. As of this writing, Raketech's outlook is positive with an increase of 41.3% in its earnings.

Current company value is at 6 million EUR. One year ago, the company was working with just 2.6 million EUR of earnings.

There are three acquisitions in 2018, namely: Shogun Media Ltd, Swedish casino websites, and Mediaclever Sve properties, too. June 2018 saw Raketech being listed at the Nasdaq First North Premiere, and the company reports that being a publicly traded company has had a generally positive effect on its corporate environment. The company is now more focused on creating long-term value for its shareholders.


Blexr Ltd.

Blexr Ltd. is focused mainly on digital marketing and catering to the needs of various verticals, including (but not limited to) online gambling platforms.

This company is considered a super affiliate and has relocated its headquarters to the island nation of Malta three years ago. At its core, Blexr has a global approach to marketing and generating leads for its partners, and has consistently shown positive performance across multiple verticals.

Two of its leading principles for business is internal innovation and the continuous search and acquisition of valuable Web properties and technologies that will aid its primary goal of being one of the top super affiliates on the Net today. In 2017, Blexr was named as one of EGR's Top 50 Power Affiliates.

This index measures the impact and effectiveness of super affiliates in the online gaming sector. e-Gaming can be considered as a work in progress and companies like Blexr are quite important in advancing e-Gaming's status across global markets.

The EGR index includes top-tier performers, including consultancy agencies and lead generation companies. Blexr makes use of established online marketing methods from PPC campaigns to social media campaigns.

Catena Media

Catena Media

Catena Media is a digital marketing company that focuses on generating quality and high value leads for its clients. It has one of the most diversified partnerships in the industry, with a staggering 1000 partners across different verticals. Catena Media is also considered a super affiliate in the industry, one that has generated much appreciation over the years for it continuous positive performance. To date it has 1,200 site brands and works with partners like Casumo, 888Casino, MrGreen, betsson, LeoVegas mobile gaming group, comeon!, Thrills, Unibet, Karamba and Slots Million.

Casumo Casino

Play at Casumo Casino today!Players from US are not accepted

Sign up today and receive a $1200 welcome bonus + 200 Free Spins.

Start Playing NowRead Review
888 Casino

Play at 888 Casino today!Players from US are not accepted

Sign up today and receive a £888 no deposit bonus.

Start Playing NowRead Review
Thrills Casino

Play at Thrills Casino today!Players from US are not accepted

Sign up today and receive a NOK16000 welcome bonus + 20 Free Spins.

Start Playing NowRead Review
Karamba Casino

Play at Karamba Casino today!Players from US are not accepted

Sign up today and receive a 20 No Deposit Free Spins on Starburst.

Start Playing NowRead Review

Catena Media prides itself in being a leading force in the ever-evolving and challenging field of regulation and compliance. Since it deals with betting platforms, sportsbooks properties and online casinos, it has ensured that its marketing materials are compliant with current regulations.

The company is publicly traded at Nasdaq Stockholm, and was founded in 2012 by Erik Bergman and Emil Thidell. It net income in 2015 was already 10.16 million EUR. It was first listed at the Nasdaq First North Premiere in 2016.


Gaming Innovation Group Inc.

Gaming Innovation Group Inc. or GIG is a technology company with several subsidiaries. GIG's core operations are focused on B2B and B2C efforts, making GIG a diverse supper affiliate company. GIG offers technologies and platforms to different businesses, such as online casinos and betting websites.

The company uses a proprietary cloud-based technology in its technologies. In August 2018, GIG signed with Mr. Green and launched GiG Comply. GiG Comply is a type of compliance technology geared for GiG's chosen verticals.

The technology helps brands understand how they are being promoted online and how online platforms are representing them.

The company offers the following services to its clients and partners: GiG Goal, GiG Trader, and GiG Sports Connect. Consolidated revenues in the second quarter of 2018 amounted to 36.885 million EUR. In February 2018, GiG acquired Dynamic Technologies.